Editorial Policy

Our Editorial Policy: Trustworthy, Accessible, and Accurate Information for Your Wellness Journey

At Zotezo, we are committed to providing you with reliable, accessible, and accurate information that empowers you to make informed decisions about your health and wellness. Our rigorous Editorial Process is the foundation of our commitment to excellence. It ensures that every piece of content we publish adheres to the highest standards and serves your well-being needs effectively.

The Four Pillars of Our Editorial Process

Our Editorial Process is built upon four fundamental pillars that guide our approach to content creation and publication:

1. Earning and Maintaining Trust

We understand the challenges of navigating through the abundance of health information available today. Our aim is to make your wellness journey easier and more reliable. Here’s how we do it:

Trustworthy Content: We provide content that is trustworthy, evidence-based, and clear. Our goal is to present information that is accurate, understandable, and actionable.

– Total Well-being Focus: We promote the concept of “whole person health,” addressing all dimensions of well-being. We explore diverse topics and viewpoints to provide a comprehensive understanding of wellness.

Inclusivity and Empathy: Your journey to health is unique. We stand for inclusivity and empathy, creating a judgment-free space for everyone seeking better health.

2. Keeping High Journalistic Standards

When you turn to Zotezo for wellness information, you can trust that it is held to the highest journalistic standards:

Expert Contributors: Our in-house editorial team carefully selects expert writers and contributors. These experts undergo continuous training and feedback to ensure the quality of their work.

Medical Accuracy: Our Expert Advisory Board, consisting of healthcare professionals with varied expertise, reviews health content for medical accuracy.

Brand and Content Integrity: We thoroughly vet partner brands, evaluating their claims against scientific evidence and ensuring their alignment with our standards.

Timely News Updates: Our news content is diligently researched by experienced writers and reviewed by professional fact-checkers to provide you with the latest health updates.

3. Prioritizing Accuracy, Empathy, and Inclusivity

We aim to create content that is not only accurate but also accessible and empathetic:

Readable and Clear: Our proprietary style guide, based on the Associated Press Stylebook, ensures our content is clear, readable, and accessible.

Inclusive Language: We use empathetic and inclusive language to tell judgment-free stories, combating stigma and stereotypes.

Continuous Improvement: We engage with community advocates and monitor language trends to continually evolve our use of language.

4. Continual Monitoring and Updating of Content

Health information is dynamic, and we ensure our content remains up-to-date:

Regular Audits: We perform regular audits of content to adapt to changes in language, medical terminology, and health trends.

Annual Brand Vetting: We annually reassess partner brands to reflect any changes in their performance against our vetting criteria.

Immediate Updates: We promptly update content based on reader feedback or changes in medical guidelines and research.

Your Well-being is Our Priority

At Zotezo, your well-being is at the heart of everything we do. Our Editorial Process is designed to provide you with trustworthy, accessible, and accurate content that empowers your wellness journey. We welcome your feedback and are dedicated to continuous improvement.

Count on Us for Unbiased Reviews & Recommendations

Our reviews and recommendations are always unbiased. We are committed to delivering accurate and impartial information to guide your health, beauty, fitness and wellness choices.

Why Trust Us?

Our team consists of medical experts, qualified doctors, pharmacists, and experienced editors who blend their expertise with rigorous research and editorial standards to provide you with top-notch content.

Our Wellness Advisory

Zotezo’s Wellness Advisory comprises recognized healthcare experts from leading institutions. They ensure the accuracy and quality of our medical, healthcare, and wellness content.

Editorial Procedure

Our editorial process involves rigorous research, collaboration with expert healthcare professionals, and meticulous fact-checking to ensure the accuracy, relevance, and quality of our content.

Language and Style

We employ a carefully crafted style guide that prioritizes readability, clarity, empathy, and inclusivity in our language. Our content is designed to be warm, approachable, and empowering.

Feedback and Updates

We value your feedback. It guides us in improving our content to better serve your needs. Our teams of editors and experts work tirelessly to ensure our content remains accurate and up-to-date.

Empowering Your Wellness Journey

Zotezo is your ally on the path to well-being. Our Editorial Policy guarantees that we provide you with accurate, relevant, and accessible information that supports your journey to a healthier and happier life. If you have any questions, comments, or concerns about our content, please don’t hesitate to reach out. Your well-being is our priority.