Introduction

Brown rice, a name that stands out as a true nutritional powerhouse. It’s not just a staple in countless cuisines around the globe; it’s also a dietary phenom that can transform your health and well-being. In this article, we’ll embark on a flavorful journey to explore the nuances of this remarkable grain and discover the best brown rice varieties that deserve a place in your pantry.

Brown rice is the unpolished, whole grain version of rice, known for its nutty flavor, hearty texture, and, most importantly, its abundant health benefits. Unlike white rice, which has had its bran and germ layers stripped away during processing, brown rice retains all its essential nutrients, making it a nutritional powerhouse that has been cherished for centuries.

Whether you’re a seasoned health enthusiast or just beginning your journey toward a healthier lifestyle, understanding the world of brown rice is essential. We’ll delve into its myriad health benefits, including its rich fiber content, complex carbohydrates, and an array of vitamins and minerals that contribute to improved digestion, stable blood sugar levels, and enhanced heart health.

So, join us as we explore the diverse world of brown rice varieties and help you make an informed choice about which one suits your palate and dietary needs. Your path to a healthier, more flavorful life begins with the best brown rice in Japan on your plate!

Brown Rice   in Japan

Our pick of the 6 best Brown Rice of 2024 in Japan

Zotezo Score
Best Brown Rice
Lowest Price

A+

¥10,898.00

¥10,898.00

B+

¥3,580.00

¥3,580.00

B+

¥2,267.00

¥2,267.00

B+

¥2,273.00

¥2,273.00

B

¥350.00

¥350.00

B

¥1,980.00

¥1,980.00

Let's take a deep dive into these 6 best Brown Rice in Japan

Best Overall Brown Rice in Japan

くるりのお米屋

A+

Zotezo review

The “ふさこがね 玄米 選別済 30kg 令和5年産 千葉県産 10kg×3 Brown rice” is a high-quality brown rice produced in Chiba prefecture, Japan. It has been praised by customers for its good condition and delicious taste. The convenient pre-sorted packaging of 30kg is appreciated by those with larger families. However, there is limited information provided about the product’s quality, taste, and appearance.

Product details

  • 30kg of brown rice

  • Produced in Chiba prefecture, Japan

  • Large and sweet grains

  • Pre-sorted brown rice for peace of mind

  • Removes husks and colored rice before shipping

Benefits of Fusakogane Brown Rice – 30...

  • High quality: Customers have praised the good condition and delicious taste of the rice

  • Convenience: The rice is pre-sorted and can be easily milled using a nearby milling machine

  • Ample quantity: The 30kg packaging is appreciated by customers with larger families

Drawbacks

  • No explanations for the product's quality

  • Limited information about the product's taste and appearance

B+

Zotezo review

(New Rice) Brown Rice, 11.0 lbs (5 kg), No Pesticides, Fukuoka Prefecture, Energetic Tsukushi, Made in Kyushu University, Uses “Earth Medicinal Food” Supervised by Dr. Kanazawa, Cultivated with Lactic” is an affordable and delicious brown rice product with consistent quality. However, it leaves no rice husks remaining after cooking.

Product details

  • Brown Rice

  • 11.0 lbs (5 kg) packaging

  • Produced in Fukuoka Prefecture

  • Does not use pesticides

  • Uses "soil medicine tool" developed by Dr. Kanazawa

  • Grown in a variety of minerals

Benefits of Organic Brown Rice, 11.0 lbs (5 ...

  • Affordable price

  • Delicious taste

  • Consistent quality

  • Timely delivery

Weaknesses

  • No rice husks remaining after cooking

  • Affordable and delicious product

ホクレン農業協同組合連合会

B+

Zotezo review

The Happy Belly Brown Rice from Hokkaido is a pesticide-saving rice that comes in a generous 11.0 lbs (5 kg) weight. While some customers may find it less tasty than white rice, it offers the benefits of being made in Hokkaido and is an excellent option for those looking for pesticide-saving rice.

Product details

  • Variety: Natsuboshi

  • Made in Hokkaido

  • Pesticide Saving Rice

  • 11.0 lbs (5 kg) weight

Benefits of Happy Belly Brown Rice

  • Made in Hokkaido

  • Pesticide Saving Rice

  • 11.0 lbs (5 kg) weight

Disadvantages

  • Some customers may find that brown rice is not as tasty as white rice

  • There may be a need to adjust the water-to-rice ratio and cooking time when using a rice cooker

全農パールライス

B+

Zotezo review

The Pearl Rice, Brown Rice, Akitakomachi, 11.0 lbs (5 kg) offers good value for the price and is a health-promoting option according to positive customer reviews. However, some reviewers cautioned about foreign substances mixed in with the rice, advising caution during the washing process.

Product details

  • Pearl Rice

  • Brown Rice

  • Akitakomachi

  • 11.0 lbs (5 kg)

Benefits of Akitakomachi Pearl Brown Rice, 1...

  • Good value for the price

  • Health-promoting option

  • Positive reviews from customers

Negatives

  • Some reviewers mentioned that there were foreign substances mixed in with the rice, so it is advised to be cautious while washing it

  • No other drawbacks were mentioned in the reviews

B

Zotezo review

88 Grain Recipes: Best Grain Cookbook for Dummies” is a comprehensive collection of 88 delicious and nutritious grain-based recipes. With its beginner-friendly approach and step-by-step instructions, this cookbook is perfect for novice cooks looking to explore the world of grain cooking. However, advanced cooks may find the limited variety of recipes to be a drawback.

Product details

  • Comprehensive Collection: "88 Grain Recipes: Best Grain Cookbook for Dummies" offers a wide range of 88 delicious and nutritious grain-based recipes. From breakfast to dinner, this cookbook covers various grains, enabling readers to explore a diverse range of culinary options

  • Beginner-Friendly Approach: This cookbook is specifically designed for beginners, making it an ideal choice for those new to cooking with grains. The step-by-step instructions, along with helpful tips and tricks, ensure that even novice cooks can successfully prepare these grain-based dishes

Benefits of Grain Cookbook for Dummies

  • Wide range of 88 delicious and nutritious grain-based recipes

  • Beginner-friendly approach

  • Step-by-step instructions for easy preparation

Cons

  • Limited variety of recipes

  • Not suitable for advanced cooks

B

Zotezo review

The Benjiro Shoten Long Grain Rice is a Japanese product that offers long seeds brown rice harvested in 2023CROP and sorted by cutting. While it has the advantages of being made in Japan and having a long-grain quality, some customers found the aroma to be weak and it is not considered a true long-grain Basmati rice.

Product details

  • Made in Japan

  • Long seeds brown rice

  • Harvested in 2023CROP

  • Sorted by cutting

Benefits of Benjiro Shoten Long Grain Rice

  • Made in Japan

  • Long seeds brown rice

  • Harvested in 2023CROP

  • Sorted by cutting

Drawbacks

  • Not a true long-grain Basmati rice

  • Some customers find the aroma to be weak

Various Types of Brown Rice to Suit Your Palate and Dietary Needs

When it comes to brown rice, the choices are abundant, each with its unique characteristics and flavors. Whether you prefer a chewy texture, a fragrant aroma, or a particular cooking time, there’s a brown rice variety that’s perfect for you.

1. Long-Grain Brown Rice: If you enjoy your rice grains separate and fluffy, long-grain brown rice is your go-to option. It’s a versatile choice that pairs well with a variety of dishes, from stir-fries to pilafs.

2. Short-Grain Brown Rice: Short-grain brown rice, with its plump, starchy grains, is ideal for dishes where you want a stickier texture, like sushi or rice pudding. Its natural creaminess can be a delightful addition to your culinary repertoire.

3. Basmati Brown Rice: Known for its enticing aroma and slender grains, basmati brown rice is a staple in Indian and Middle Eastern cuisine. Its delicate fragrance elevates any meal it accompanies, making it a favorite for biryanis and pilafs.

4. Jasmine Brown Rice: With its subtle floral aroma, jasmine brown rice is a delightful choice for those seeking a touch of elegance in their dishes. It’s a perfect complement to Thai and other Southeast Asian cuisines.

5. Black Rice (Forbidden Rice): If you’re looking to add some intrigue to your plate, try black rice. Nutrient-rich and visually striking, it offers a slightly nutty flavor and a deep, dark hue that makes it a showstopper in salads and side dishes.

6. Wild Rice Blend: This combination of brown rice and wild rice offers a medley of textures and flavors. It’s a great choice for salads, stuffing, or as a side dish to complement your main course.

Selecting the best brown rice variety for your meals ultimately depends on your culinary preferences and nutritional goals. So, explore these diverse options and let your taste buds guide you on a delicious and nutritious journey with brown rice.

Tips for choosing the right Brown Rice for you

In this comprehensive buyer’s guide, I’m going to help you navigate the world of brown rice with confidence. We’ll delve into the essential ingredients to look for, certifications that ensure quality, and key factors that can help you make an informed choice.

Essential Ingredients to Consider:

1. Whole Grain Goodness: The cornerstone of brown rice’s nutritional prowess lies in its whole grain nature. When browsing through various brands and varieties, always check the label for the term “whole grain” or “100% whole grain.” This ensures that the rice has not been stripped of its nutrient-rich bran and germ layers during processing. These layers contain dietary fiber, vitamins, minerals, and antioxidants that make brown rice a nutritional powerhouse.

2. Non-GMO Certification: Genetically modified organisms (GMOs) are a concern for some consumers. If you prefer to steer clear of GMOs, look for brown rice that carries a Non-GMO Project Verified seal on the packaging. This certification guarantees that the rice has been grown and processed without genetically modified organisms.

3. Organic Brown Rice: Organic brown rice is cultivated without synthetic pesticides, herbicides, or synthetic fertilizers. Opting for organic ensures that your rice is free from potentially harmful chemical residues. Look for the USDA Organic seal on the packaging to be certain that it meets these stringent standards.

Certifications to Look For:

1. USDA Organic: As mentioned earlier, the USDA Organic certification guarantees that the rice has been produced without synthetic chemicals. It also ensures that the rice was grown in soil that has been free from prohibited substances for a minimum of three years. This certification is a gold standard for those seeking organic brown rice.

2. Non-GMO Project Verified: If avoiding genetically modified organisms is a priority for you, seek out the Non-GMO Project Verified seal. This certification confirms that the rice has undergone testing to ensure it meets strict GMO avoidance standards.

3. Fair Trade Certified: Supporting fair labor practices and sustainable farming is essential for some consumers. Brown rice with the Fair Trade Certified seal signifies that the farmers who produced it received fair compensation for their efforts, contributing to better working conditions and environmental sustainability.

4. Gluten-Free Certification: For individuals with gluten sensitivities or celiac disease, it’s crucial to select brown rice that is certified gluten-free. This certification ensures that the rice has not come into contact with gluten-containing grains during processing.

5. Whole Grain Stamp: The Whole Grains Council’s Whole Grain Stamp is a helpful indicator of the whole grain content in a product. Look for the 100% Whole Grain Stamp to confirm that you’re getting the full nutritional benefits of brown rice.

Key Factors to Consider:

1. Brown Rice Variety: As mentioned in the previous section on various types of brown rice, there are different varieties available, such as long-grain, short-grain, basmati, and jasmine. The variety you choose should align with your culinary preferences and the dishes you plan to prepare.

2. Packaging: Opt for brown rice that comes in packaging designed to preserve freshness. Look for options with resealable bags or airtight containers to prevent moisture and insects from compromising the rice’s quality.

3. Storage: Once you’ve brought your brown rice home, proper storage is crucial. Keep it in a cool, dry place to maintain its quality. If you have limited storage space, consider vacuum-sealed bags or airtight containers to prevent moisture and pests from affecting the rice.

4. Price vs. Quality: While it’s tempting to go for the most budget-friendly option, remember that quality matters when it comes to brown rice. Higher-quality rice often retains more nutrients and has a better flavor and texture. It’s an investment in your health and dining pleasure.

5. Cooking Time: Different brown rice varieties may have varying cooking times. Check the cooking instructions on the package and be prepared to adjust your cooking method to achieve the desired texture and consistency.

6. Sustainability: Some consumers prioritize environmentally responsible choices. If this is important to you, research the brand’s commitment to sustainable farming practices and eco-friendly packaging.

7. Taste Test: Ultimately, the best brown rice is the one that suits your palate. Don’t hesitate to conduct a taste test with different brands and varieties to find the one that appeals to your senses.

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Benefits of using Brown Rice

Blood sugar level:

It is quite evident and medically approved that brown rice contributes a lot to keeping the blood sugar level under control because it is rich in magnesium and fiber. According to the GI count, Brown rice has a GI of about 50, and white rice has a GI of about 89, meaning that white rice increases blood sugar levels much faster than brown. GI stands for a glycemic index that measures how quickly a food increases the blood sugar level in your body.

Reduces inflammation in the body:

Brown rice has a high quantity of antioxidants that helps to reduce various chronic diseases. Besides, it neutralizes the formation of harmful free radical compounds and efficiently banishes any inflammation in the body.

A fit body:

This is quite a significant factor because extra body mass makes you unfit for the long run. On top of that, obesity is lethal, and The World Health Organization (WHO) published in one of its reports in 2021 that 2.8 million people die each year as a result of being overweight or obese. Obesity is a global concern for real! The presence of fibers in brown rice helps to reduce appetite by keeping your tummy full for a longer time. Thus, the lower the calorie consumption higher you will move towards reducing weight just like that of oats.

We do not discriminate against anybody based on their body type and believe that everyone is beautiful in their own way. However, when it comes to health issues and some alarming concerns we recommend you pay attention to them and lead a healthy life. To be honest, the healthier your body the better will be your state of mind.

Lowers heart diseases:

We all are aware of the term cholesterol but many of us aren’t apprised of how it is related to the health of our hearts.

  • LDL (low-density lipoprotein) cholesterol, known as “bad” cholesterol, constitutes most of the body’s cholesterol. High levels of LDL cholesterol raise your risk for heart disease and stroke.
  • HDL (high-density lipoprotein) cholesterol, known as “good” cholesterol, absorbs cholesterol in the blood and carries it back to the liver. The liver then flushes it from the body. High HDL cholesterol levels can lower your heart disease and stroke risk.

There are some scenarios in which your body has too much LDL cholesterol, and it gets accumulated on the walls of the blood vessels. This phenomenon is called “plaque,” It can cause health problems, such as heart disease and stroke. Whole grains like brown rice may also lower total and LDL (“bad”) cholesterol. Multiple studies have shown that it helps to increase HDL (“good”) cholesterol in the body. Apart from brown rice, Fish oil is also quite effective in controlling your cholesterol.

Bone health:

People who suffer from Osteoporosis and other bone troubles should switch to brown rice super quickly. The presence of calcium and magnesium boosts bone health and helps to support the medical treatment side by side. Food rich in Vitamin K can definitely help you to improve your bone health but the contribution of brown rice is also significant.

Neuroprotective effective 

Brown rice plays a great role in reducing the risk of cognitive dysfunction and neurodegenerative disorders. The rich quantity of fiber lowers the cholesterol levels that accelerate the occurrence of neurodegenerative diseases. It is also beneficial in treating various diseases like Parkinson’s or Alzheimer’s.

Improves maternal health 

Brown rice works amazingly in postpartum depression. Consumption of this rice showed positive results in nursing women to improve disturbed mood, stages of depression, anxiety, fatigue, and stress.

Side-effects of using Brown Rice

Brown rice is rich in antioxidants, fibers, and several micronutrients but it also contains an anti-nutrient called phytic acid. This anti-nutrient compound inhibits our body from absorbing certain nutrients. Also known as Phytate, this compound is the major reason why digesting whole grains like brown rice is a bit difficult if consumed daily. However, doctors have suggested a simple hack that if done can reduce the phytic acid content of brown rice to a decent extent. Soaking brown rice at higher temperatures before cooking removes a fair quantity of the natural phytates.

Brown rice is a nutritious whole grain and is generally safe to eat for most people. However, like any food, excessive consumption may have some side effects, and individual reactions can vary. Here are some potential side effects of eating brown rice:

Gastrointestinal issues:

Brown rice contains fiber, which can cause bloating, gas, and diarrhea in some people, especially when consumed in large quantities. Gradually increasing your fiber intake and drinking plenty of water can help mitigate these effects.

Phytic acid:

Brown rice contains phytic acid, an anti-nutrient that can bind to minerals like zinc, iron, and calcium, reducing their absorption. While this is generally not a concern for people with a balanced diet, individuals with mineral deficiencies may want to diversify their food sources or consider soaking brown rice before cooking to reduce phytic acid levels.

Arsenic content:

Brown rice can contain higher levels of arsenic compared to white rice. Arsenic is a naturally occurring element found in soil and water, and rice tends to absorb more of it. Long-term exposure to high levels of arsenic may increase the risk of certain health issues. To reduce arsenic exposure, rinse rice thoroughly before cooking and consider varying your grain consumption.

Weight gain:

While brown rice is whole grain and healthier than refined grains, it is still a calorie-dense food. Consuming large portions of brown rice regularly without considering overall caloric intake may contribute to weight gain.

Blood sugar impact:

Brown rice has a lower glycemic index compared to white rice, meaning it has a slower impact on blood sugar levels. However, people with diabetes or those trying to manage their blood sugar should still monitor their intake and consider portion sizes.

Allergies and sensitivities:

In rare cases, individuals may have allergies or sensitivities to rice proteins, which can lead to adverse reactions such as digestive issues or skin rashes.

Contaminants:

Rice can sometimes be contaminated with heavy metals, pesticides, or other environmental pollutants. Choosing organic brown rice and buying from reputable sources can reduce this risk.

Who should use Brown Rice

Despite the numerous health benefits, it’s essential to remember that dietary choices should be personalized to individual needs and preferences. While many people can benefit from consuming brown rice, some individuals may have specific dietary restrictions, allergies, or intolerances that prevent them from including it in their diet. In such cases, alternative grains and food sources should be considered to ensure a balanced and nutritious diet. If you have any specific health concerns or dietary questions, it’s always a good idea to consult with a healthcare professional or a registered dietitian for personalized advice.

Here are some groups of people who may particularly benefit from including brown rice in their diet:

General Population:

Brown rice is a healthier alternative to refined grains like white rice because it retains its bran and germ, which are rich in nutrients and fiber. It can be a part of a balanced diet for most people, providing essential vitamins, minerals, and dietary fiber.

Individuals Managing Weight:

Brown rice has a lower glycemic index compared to white rice, meaning it has a slower impact on blood sugar levels. This can help individuals manage their weight and reduce the risk of insulin spikes and crashes.

Diabetics:

The slower digestion and absorption of carbohydrates in brown rice can be beneficial for individuals with diabetes, as it can help stabilize blood sugar levels.

Digestive Health:

Brown rice is a good source of dietary fiber, which can aid digestion, promote regular bowel movements, and support overall gastrointestinal health.

Heart Health:

The fiber and phytochemicals in brown rice are associated with a reduced risk of heart disease. Substituting refined grains with brown rice can be part of a heart-healthy diet.

Gluten-Free Diets:

Being naturally gluten-free, brown rice can be an excellent grain option for those with celiac disease or gluten sensitivity.

Athletes and Active Individuals:

Brown rice provides a source of complex carbohydrates, which can serve as a good energy source for athletes and those with active lifestyles.

Vegetarians and Vegans:

Brown rice can be an important staple for individuals following vegetarian or vegan diets, providing them with a nutrient-dense grain option.

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Frequently asked questions on Brown Rice

1. How does the cooking time of brown rice differ from white rice?

2. Can brown rice help with weight management?

3. Is soaking brown rice necessary before cooking, and what are the benefits?

4. Can brown rice be used as a gluten-free alternative in baking?

5. How does the nutritional content of brown rice compare to white rice?

6. Can I store brown rice for an extended period?

7. How do I cook brown rice to get the best results?

8. What are some creative ways to incorporate brown rice into my meals?

9. Does brown rice contain arsenic?

10. Does brown rice have a different calorie content than white rice?

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Conclusion

Our exploration of the best brown rice in Japan has illuminated the numerous benefits and diverse options available to health-conscious consumers. Brown rice stands as a nutritional powerhouse, rich in fiber, vitamins, minerals, and antioxidants, while also serving as a canvas for a wide range of culinary creations.

As you embark on your quest for the best brown rice, remember to prioritize whole grain varieties that preserve the bran and germ layers for maximum nutritional value. Look for certifications like USDA Organic, Non-GMO Project Verified, and Fair Trade Certified to ensure quality, sustainability, and ethical sourcing.

Personal preferences play a significant role in choosing the right brown rice variety, whether you prefer long-grain for fluffy textures, short-grain for creaminess, or aromatic options like basmati and jasmine for a fragrant twist to your dishes.

Ultimately, the best brown rice for you is the one that aligns with your dietary needs, culinary aspirations, and ethical values. Don’t hesitate to experiment with different brands and types to discover your personal favorite.

As a dietitian, I’m eager to hear your thoughts and feedback. Did this guide help you in your quest for the best brown rice? Is there anything else you’d like to know or explore in the world of nutrition and healthy eating? Your input is valuable as we continue to provide information to support your well-being.

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Scott Gooding

B.Sc, Holistic Nutrition Coach

Nutritionist verified

Scott is the Founder of The Good Farm Shop, Holistic Nutrition Coach, Sports Nutritionist, Exercise Specialist and author of 9 Health Books. He has done his Bachelor's in Exercise Physiology from De Montfort University.